Chinese women 'need bigger bras'

China's underwear market is set to grow 20% a year over 10 years
Bra producers have been forced to offer bigger cup sizes in China because improved nutrition means women are busting previous chest measurements.
The Beijing Institute of Clothing Technology said the average chest size of Chinese women had increased by nearly 1cm in the past decade.

Measurements were taken from nearly 3,000 women over six years.

In response, some underwear companies have created sub-brands specialising in larger bra sizes.

"It is so different from the past when most young women would wear A- or B-cup bras," Triumph brand saleswoman Zhang Jing told the Shanghai Daily